“It is only by softening and disguising dead flesh by culinary preparation, that it is rendered susceptible of mastication or digestion; and that the sight of its bloody juices and raw horror, does not excite intolerable loathing and disgust.

Let the advocate of animal food, force himself to a decisive experiment on its fitness, and as Plutarch recommends, tear a living lamb with his teeth, and plunging his head into its vitals, slake his thirst with the steaming blood; when fresh from the deed of horror let him revert to the irresistible instincts of nature that would rise in judgment against it, and say, ‘Nature formed me for such work as this’. Then, and then only, would he be consistent.” – Percy Bysshe Shelley (1792 – 1822)

Don’t hate the messenger, hate the reality.

Let’s be clear… In light of the ecological and health benefits, there is no excuse not to be vegan in the developed world in 2017, especially when we can ask for any help with Google at our fingertips. We have a moral obligation to change our diet to a vegan diet asap.

YES – one person makes a very real difference, so don’t think that you can’t!

In a lifetime, a person who eats meat will eat more than 7,000 animals… so by choosing to stop today, a lot of lives are spared. It won’t save the animals who are already in farms and slaughterhouses today, of course, but it is a simple rule of economics that when demand decreases so does supply. Quite simply, as people buy fewer animal products, supermarkets and butchers will reduce their orders, and so fewer animals will be bred and killed.

For every reason made to not go veg, there are at least 3 reasons for it!