Today is the first annual #WorldPlantMilkDay! Let’s all get behind it and show the world we don’t need dairy! Watch #WhatTheHealth (on Netflix) to find out more about the effect dairy has on yours and your family’s health!

The boom in plant-based alternatives shows no signs of slowing down, with the global industry set to top $16 billion next year. The dairy industry, meanwhile, is in crisis: there are now fewer than 9,500 dairy farms in the UK compared with 13,000 a decade ago, and it has been predicted there will be fewer than 5,000 by 2025.

All the signs indicate that dairy is in terminal decline and it’s no surprise that consumption is dropping year by year. After all, why would anyone want to buy a product that has such a detrimental impact on animals, the environment and their health when there are far superior plant based alternatives available? As the realities of its standard practices keep coming to light, dairy is increasingly seen as cruel, outdated and unnecessary.

Dairy cows are some of the most exploited and abused animals in the modern farming system. Before being slaughtered, like every other farmed animal, they must first endure years of repeated forced impregnation (Google “rape rack”) and distressing separation from their newborn calves, all so that milk for their young can be bottled for human consumption. Abused, tormented, betrayed and killed – that is the life of a dairy cow.

The negative impact of dairy products on human health is also becoming increasingly accepted. Cows’ milk consumption has been linked to health issues ranging from acne to cancer and diabetes. Switching to plant milks and other dairy alternatives is one of the best things you can do for your health.